The gambler's fallacy, a common misconception in the realm of probability and gambling, significantly influences player behavior in casinos worldwide. This psychological phenomenon occurs when individuals believe that past events can influence the likelihood of future outcomes in random processes.

The psychology behind their design is a fascinating study of how sensory cues, game mechanics, and reward systems can influence human behaviour. This article explores the intricacies of slot machine designs and how they tap into our psychological predispositions to keep us playing.