Why investing in digital creatives is the business of the future?
The digitals have been here for a while, but they’ve already reinvented the businesses in more ways than one can count. After all, why would you need a digital creative anyway if you don’t link it to digital marketing? What is the idea behind it?
Defining a marketing strategy is as complex as hitting the center of a moving target. Marketing persuades a person to buy a product or service, and trust me, it’s getting harder with so many innovations.
There are thousands of posts about marketers seeking approval from their stakeholders, but I'd like to turn the conversation to the importance of marketing to the business itself.
So let’s turn this outdated perception around, shall we? What do we need to know about digital creatives? What are the essentials?
Digital marketing makes money
I get it; investing in anything requires funds that you might not have at the moment. Starting up on digital creatives may sound expensive, but it’s the other way around. If you work with the right agency, marketing will save you money in the long run.
Some marketing agencies overpromise in terms of 'return on investment (ROI), but the relationship falters when they fail to deliver within the promised timeframe. Some agencies don't promise anything because they fear falling short, making it difficult to sell their solutions.
It might seem like an irreconcilable difference, but there is a simple solution to the problem: focus on all the benefits digital creatives have!
Digital marketing comes with superb benefits
Digital marketing has become increasingly popular for Canadian companies in recent years. The benefits of investing in digital marketing include a broader reach, lower costs, and higher ROI.
Broader Reach – Technology creates a more straightforward pathway to targeting a global audience. No prints, no campaigns that expand to a limited number of people, just a well-designed online marketing campaign that can reach billions.
Lower Costs – Traditional marketing requires more investment due to its long processes and the human resources needed. That’s where digital creatives beat the traditional approach. You can save millions in the long run by creating social media and SEO content and design.
Higher ROI - The ease of digital marketing and its more extensive availability make up for a higher ROI than traditional marketing techniques. Online creatives’ effectiveness and responsiveness can be easily tracked in real time. Improvements can be introduced promptly, much faster than in conventional marketing.
So, how does digital marketing make the best use of these benefits? Quite simple: with unique content.
Digital content - the driver behind innovative digital marketing
Having a successful content strategy is vital when launching any Internet campaign. Why? Because content imprint the essence and personality of your project. Valuable on-point content is crucial to attracting visitors and potential investors.
What most people don’t realize is that content is no longer exclusively in written materials. Visual content is growing in popularity, and platforms such as YouTube and TikTok can significantly help increase the flow and traffic to your site.
Let’s assume your digital idea is to provide customers with personalized health and dietary plans so they can have a healthier lifestyle. The easiest way to create valuable content would be to use social media platforms such as Facebook or Instagram and publish posts or videos with different recipes.
How do those benefits affect the Canadian market?
Digital marketing enables businesses to target their audience with laser precision. For these reasons, Canadian companies not investing in digital marketing miss out on an excellent opportunity to reach and engage with their target consumers.
As the world increasingly does business online, it's more important than ever for companies to have a solid digital marketing strategy. It can also target specific demographics, track customer behaviour, and yield a high return on investment.
Finally, digital marketing can help build brand awareness and create a positive reputation for Canadian businesses. This is especially true for Canadian companies, which have generally been faster to adapt to new technologies than their counterparts in other regions.
There are many good reasons for Canadian businesses to embrace digital marketing, including greater reach, lower costs, and higher engagement rates.
But what does this bring for traditional marketing, then?
Does digital marketing come to replace traditional marketing or complement it?
The Internet has drastically changed the way companies market their products and services. In recent years, "digital marketing" and "traditional marketing" have become increasingly common.
As more and more businesses recognize the importance of a robust online presence, the question of which is better has become a top priority for many marketers. The answer, however, is not entirely black and white.
It's no secret that digital marketing is booming. A recent study showed that 78% of marketing budgets would be spent on digital marketing by 2023. So what does this mean for traditional marketing?
Digital marketing is an ally of a traditional marketing strategy
Digital marketing has been around for almost two decades, and in that time, it has grown from a new and novel way to market to a critical part of any marketing strategy. The truth is that digital marketing complements traditional marketing and is an ally of a real marketing strategy.
By understanding how the two work together, you can create a potent marketing mix to reach your target audience where they are most active. Digital marketing is essential to any marketing strategy because it allows businesses to reach a larger audience.
It can help companies in Canada reach new markets and connect with more people than traditional marketing methods. It is essential to invest in digital marketing to take advantage of the increasing number of online people.
How to create a successful digital marketing strategy? The 7 keys to the future of digital creatives
Now that we have a clear understanding of digital creatives, how digital marketing has developed through the year and how it’s benefited businesses, we have come to the good part. Whether we like it or not, the future is near, and we must plan creative, engaging and sustainable marketing if we want to keep our business on the map.
Users behave differently than we could see years ago with the brands they trust. Companies are therefore looking for new ways to approach their public, searching for the broadest range of possibilities that the digital world gives them. The generation of leads will be essential to create a quality database, and here are the 7 principles to follow.
Mobile First
At the end of 2016, the mobile surpassed the traditional desktop computer as an Internet access point - most digital users can now be found on their smartphones. This means digital marketing needs to be oriented to increased searches on mobile devices.
Storytelling
Online marketing has a component of emotion. Companies have realized the importance of the close, personal and striking stories often used to launch a product. In the digital field, storytelling works extraordinarily, as it humanizes the process and brings the brand closer to the audience.
Influencer marketing
The marketing carried out by influencers will continue to be very present. Some sectors are more sensitive to it, such as fashion or tourism, where the power exerted by influencers is essential to achieve the objectives sought by the most ambitious digital marketing strategies.
Instant messaging apps
Instant messaging apps such as WhatsApp, Telegram or Line are still there and fulfill a vital communication function. Only Facebook has achieved results with its Messenger, and its instant messaging has succeeded. New tools will change instant messaging as we know it.
Live streaming
We cannot escape reality; these videos gain followers daily. Streaming is already part of a habitual technique for some brands, and this year the percentage that uses them will increase. Live streaming videos effectively allow companies to create their communities, positioning themselves better on social networks.
Artificial intelligence
Despite the advances, the humanization of this technology still needs to be included. We have yet to determine how it will be used in the future, although everything indicates that the prospects are magnificent and it will work with great effectiveness. Companies increasingly see an advantage in it since it can handle a massive amount of data and, when well implemented, solve a wide range of problems.
Conversion optimization
There are plenty of samples that product recommenders are of great help when it comes to optimizing conversion. Brands are seeing that it is beneficial to see products related to the effect that arouses our interest.
The new marketing is putting users or customers in the center of the map, trying to carry out personalized marketing for each of us. The old is no longer helpful. So let’s dive into the unknown and welcome the future!