TikTok's 800 million active users worldwide meant nothing to me until recently. Since my 62-year-old uncle spent the family dinner showing me his collection of short clips with funny animals, I had to face the fact that this app is not the future but the present of social media. All users will have to adapt, […]

Influencer marketing is THE thing nowadays. I’m pretty sure you have seen many posts by influencers collaborating with brands and recommending a product, when browsing your social media. I think influencer marketing is a very interesting subject! Social media gives everyone the chance to connect with others over shared interests, to create engaging content and […]

The digitals have been here for a while, but they’ve already reinvented the businesses in more ways than one can count. After all, why would you need a digital creative anyway if you don’t link it to digital marketing? What is the idea behind it? Defining a marketing strategy is as complex as hitting the […]